“Production is a team sport.”
About
With 20+ years in integrated production, I work at the intersection of culture, creativity, technology, marketing, strategy, and media. I bring my signature make-it-happen mindset, collaborative spirit, humor, and joy for the craft to every project.
Let’s make something great together.
Wonderful Pistachios: “Crocodile”
Agency: Wonderful Agency
Director: Harold Einstein/dummy
Editor: Sean LeGrange/Arcade
VFX: Arc Creative
Wonderful Pistachios: “Lilliputians”
Agency: Wonderful Agency
Director: Harold Einstein/dummy
Editor: Sean LeGrange/Arcade
VFX: Arc Creative
Wonderful Pistachios: “Meltdown”
Agency: Wonderful Agency
Director: Harold Einstein/dummy
Editor: Sean LeGrange/Arcade
VFX: Arc Creative
Native: “Traffic Cop”
Director: David Shane/O Positive
Editor: Gavin Cutler/Mackcut
Agency: MUH -TAY-ZIK / HOF-FER
Audi: “Think Faster”
Audi + Reddit partnership
Simulcast video airing live on YouTube, Facebook, Instagram & Twitter
6-episode/Live Reddit Video AMA
Featuring the Audi TT, RS8, and RS5
Shot on location at Willow Springs Int. Motorsports Park
Hosted by Selema Masekela
Celebrity Talent:
Ep1 & Ep2: Adam Scott & Elizabeth Banks
Ep3 & Ep4: Issa Rae & Olivia Munn
Ep5 & Ep6: David Chang & Liza Koshy
Production Company: Pretty Bird
Directors: Four-Clops
Live Event Director: Cassie Havel
Agency: MUH -TAY-ZIK / HOF-FER
Toyota Tundra:
“Mission Accomplished.”
The Toyota Tundra successfully towed the 150,000 lb. Space Shuttle Endeavour as well as the dolly and towing mechanisms for a total weight of 292,500 lbs., approximately a quarter mile across the Manchester Bridge over the 405 Freeway in 4.5 minutes on live TV.
This complex, “once in a lifetime” event united over 100 partners in cooperation with federal, state, and local law enforcement, government teams, and Boeing and NASA leadership.
I was responsible for managing a production group of 12 Producers and 3 Business Affairs personnel and partnering with Toyota leadership and engineering teams to bring this experience to life. The team produced creative content across multiple media channels.
Final deliverables included broadcast, two separate Super Bowl ads, social, digital, display, donation website, OOH, and experiential activations.
Simultaneously, we developed and produced a six-episode documentary series for the California Science Center, which documented the tow through the city of Los Angeles.
Production Company: Radical Media
Agency: Saatchi & Saatchi Los Angeles
NCMEC:
www.RunawayTrain25.com*
Client: National Center for Missing and Exploited Children
Music Video • New Version of the song Runaway Train • Website Production
From concept to launch, we took two & half years to develop, fundraise, and bring this project to life, uniting over 65 partners to support this vital organization.
The project, active from 2019 to 2025, provided information and tips to help reunite missing children with their families.
Behind the tech: The website featured dynamic video serving based on the user’s IP address, which was linked to the FBI’s Missing Children database and updated hourly.
Strategy: Data from NCMEC showed that when missing children were found, they were typically located in the state from which they went missing.
Content & Music: New music video and remix of the iconic song “Runaway Train” by Soul Asylum with emerging artists. Navigated complex ownership rights and record label management.
The music video was nominated in 2019 for a VMA in the Video for Good category.
Website Production: Media Monks
Director: Jake Scott/RSA Films
Artists: Jamie ‘n Commons, Skylar Grey, Galant
Agency: MUH -TAY-ZIK / HOF-FER
*www.RunawayTrain25.com was retired in 2025 after 6 years of helping to provide tips and reuniting families.
Toyota/Sienna:
“Swagger Wagon”
Music Video
Branded Entertainment
Director: Jody Hill/Caviar TV
Agency: Saatchi & Saatchi Los Angeles
Wonderful Company:
Lewis Cellars Tasting Room Art Program
While the Lewis Tasting Room was under construction on the Silverado Trail in Napa, CA, we worked with Photographer and Artist Zachary Scott to custom-curate 16 pieces of unique art for the space at the winery when it opens.
Using a combination of photography, AI, and Photoshop, Zack brings whimsy to his work. Working with Lynda Resnick and her long-term art curator, Bernard Jazzar, Zack Scott collaborated closely with the team. The series is set to launch in fall 2025.
Airbnb:
“Don’t Go There.
Live There.”
Integrated global production across six countries
Directed by: Anna & Ewan/RSA Films
Complex global production shooting in 5 Countries • Global Transcreation
Agency: TBWA\Chiat\Day Los Angeles
Sonos: Roam
Partnering closely with the Sonos brand team, we kicked off production by unearthing a gem from the 1970s Nigerian psychedelic Afro-Funk scene—“Keep on Moving” by The Hygrades. The track’s vibrant energy and message of motion became the perfect metaphor for the Sonos Roam: a speaker designed to go wherever life takes you.
Agency: MUH -TAY-ZIK / HOF-FER + VCCP
Music Supervision: Michael Frick/Non Friction Music
Goat Island Studios
Built and led a nimble, fast-moving team of directors, editors, and makers to produce high-impact content on tight budgets. For clients like Position Music, Amazon, Adobe, Audi, and White Claw, we delivered everything from music videos to OLV and social campaigns—wearing many hats and having fun along the way to bring bold ideas to life.
Skills: Line Production, Post Production, Get ‘er done vibes.
Client: Position Music
Band: Floyd Wonder “Palazzo”
Budget $8K
How: Worked with over 30 Fiverr artists and our team of editors and animators to bring this music video to life.
Client: F’real
Spot: “Snack Run”
Goat Island Studio Reel
Niantic/Pokémon Go:
“Look Closer”
Director Rian Johnson and DP Steve Yedlin operated from Rian’s home in Los Angeles. At the same time, seven client teams and the agency collaborated remotely from hubs in New York, Seattle, San Francisco, Los Angeles, London, Germany, and Japan.
Talent and crew were based in New Zealand, with all communication handled seamlessly through Qtake and Zoom, supported by key leads on the ground.
What could have been a logistical nightmare became a model of collaboration.
I leveraged my trusted production relationships to bring in a world-class director (and genuine Pokémon GO fan) to the project.
The campaign was also transcreated for multiple international markets.
Director: Rian Johnson/Caviar Films
Agency: MUH -TAY-ZIK / HOF-FER
TiVo: “Itch Stopper Plus”
Director: Tracker
Editor: Adam Pertofsky/Rock Paper Scissors
Agency: Goodby, Silverstein & Partners
Wonderful Halos:
“Hal” on TikTok
Meet Hal! Produced in-house, this little TikTok personality has cultivated his unique audience.
Check out his monthly adventures: https://www.tiktok.com/@wonderfulhalos.
Agency: Wonderful Agency
Toyota + NASCAR:
“Sponsafier”
Integrated web/TV campaign + contest
The contest component included experiential events sponsored by Toyota, leading up to the big reveal of the contest winner. The final design, called “The Kimmy” car, was unveiled on September 10, 2010. Kyle Busch raced in the NASCAR Cup with "The Kimmy Car" design wrapped on his Toyota Camry, which also included a custom matching pink cat firesuit.
Director: Matt Aselton/Arts & Sciences
Agency: Saatchi & Saatchi Los Angeles
Comcast:
“Comcastic Rabbit”
This project was initially produced as a radio spot for the campaign launch. Working with Noam Murro, we leveraged our partnership with Biscuit and VFX House, Animal Logic, to bring this work to broadcast and digital platforms.
Most awarded spot globally in 2009
Director: Noam Murro/Biscuit
Editor: Avi Orin/Bikini Edit
Agency: Goodby, Silverstein & Partners
Toyota/Prius: “Harmony”
Director: Mr. Hide/The Sweet Shop
Agency: Saatchi & Saatchi Los Angeles
Hewlett Packard: “Snowballs”
Director: Errol Morris/Radical Media
Editor: Jim Hutchins/Hutch Co.
Global campaign rollout complete with transcreation across 20 countries.
Agency: Goodby, Silverstein & Partners
Pacific Bell: “Neighborhood”
This creative will always hold a special place in my heart as it was the first gold Cannes Lion campaign I produced.
This campaign also launched Chris Smith's career in commercial directing.
This work showcases my passion for discovering emerging talent, large-scale productions that require unconventional methods of capturing footage, and building relationships with directors and partners.
Director: Chris Smith/RSA
Editor: Jim Hutchins/Hutch Co.
Agency: Goodby, Silverstein & Partners
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