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25+ years of integrated production—where innovation, creativity, culture, media, and strategy meet.
Clarity. Collaboration. Craft.
Let’s make something great together.
Wonderful Pistachios: “Meltdown”
Agency: Wonderful Agency
Director: Harold Einstein/dummy
Editor: Sean LeGrange/Arcade
VFX: Arc Creative
Wonderful Pistachios: “Crocodile”
Agency: Wonderful Agency
Director: Harold Einstein/dummy
Editor: Sean LeGrange/Arcade
VFX: Arc Creative
Wonderful Pistachios: “Lilliputians”
Agency: Wonderful Agency
Director: Harold Einstein/dummy
Editor: Sean LeGrange/Arcade
VFX: Arc Creative
Native: “Traffic Cop”
Director: David Shane/O Positive
Editor: Gavin Cutler/Mackcut
Agency: MUH -TAY-ZIK / HOF-FER
Audi: “Think Faster”
Audi + Reddit partnership
Simulcast video airing live on YouTube, Facebook, Instagram & Twitter
6-episode/Live Reddit Video AMA
Featuring the Audi TT, RS8, and RS5
Shot on location at Willow Springs Int. Motorsports Park
Hosted by Selema Masekela
Celebrity Talent:
Ep1 & Ep2: Adam Scott & Elizabeth Banks
Ep3 & Ep4: Issa Rae & Olivia Munn
Ep5 & Ep6: David Chang & Liza Koshy
Production Company: Pretty Bird
Directors: Four-Clops
Live Event Director: Cassie Havel
Agency: MUH -TAY-ZIK / HOF-FER
Toyota Tundra:
“Mission Accomplished.”
The Toyota Tundra successfully towed the 150,000 lb. Space Shuttle Endeavour as well as the dolly and towing mechanisms for a total weight of 292,500 lbs., approximately a quarter mile across the Manchester Bridge over the 405 Freeway in 4.5 minutes on live TV.
This complex, “once in a lifetime” event united over 100 partners in cooperation with federal, state, and local law enforcement, government teams, and Boeing and NASA leadership.
I was responsible for managing a production group of 12 Producers and 3 Business Affairs personnel and partnering with Toyota leadership and engineering teams to bring this experience to life. The team produced creative content across multiple media channels.
Final deliverables included broadcast, two separate Super Bowl ads, social, digital, display, donation website, OOH, and experiential activations.
Simultaneously, we developed and produced a six-episode documentary series for the California Science Center, which documented the tow through the city of Los Angeles.
Production Company: Radical Media
Agency: Saatchi & Saatchi Los Angeles
GRAMMYcam
GRAMMYcam | 58th GRAMMY Awards
For the first time ever, the GRAMMYs put the audience directly inside the moment.
We embedded HD, live-streaming GoPro cameras into the base of every GRAMMY award presented during the live broadcast—turning each trophy into a moving, first-person camera. The result: a second-screen experience that quite literally placed viewers in their favorite artists’ hands.
As winners walked onstage and backstage, fans experienced the show from a perspective never seen before—intimate, raw, and unfolding live in real time. GRAMMYcam transformed a traditional awards broadcast into an immersive, multi-angle event, extending the show beyond the main screen and redefining how audiences connect with live television.
This groundbreaking activation required seamless coordination across the Recording Academy, the GRAMMYs’ live show producers, GoPro, and participating artists—executed live, in front of a global audience, with zero margin for error.
Client: The GRAMMYs • Recording Academy
Agency: TBWA\Chiat\Day Los Angeles
Technology Partner: GoPro
National Center for Missing & Exploited Children
www.RunawayTrain25.com*
From concept to launch, this was a two-and-a-half–year journey—developed, funded, and brought to life through collaboration with more than 65 partners, all united behind a single, urgent mission: helping reunite missing children with their families.
Active from 2019–2025, the project delivered real-time information and actionable guidance to families and law enforcement, grounded in a critical insight from NCMEC data: when missing children are found, they are most often located in the same state where they went missing.
The Strategy
We localized the message—literally.
Content dynamically adapted by geography, ensuring relevance, urgency, and visibility exactly where it mattered most.
Behind the Technology
The platform featured dynamic video serving based on each user’s IP address, connected directly to the FBI’s Missing Persons database, and refreshed hourly. This allowed region-specific cases to surface in near real time, turning awareness into action.
Web3 & Blockchain Media Innovation
To extend transparency, accountability, and long-term integrity of the content ecosystem, the project incorporated Web3 and blockchain-enabled media principles into its technology framework.
Blockchain infrastructure was explored and applied to support immutable media verification, enabling creative assets, metadata, and usage records to be securely logged and preserved. This approach helped ensure clear provenance of content, reinforced trust across nonprofit, creative, and institutional partners, and laid the groundwork for future applications around rights tracking, version control, and authenticated distribution.
By integrating emerging Web3 frameworks alongside traditional production and delivery systems, the project demonstrated how decentralized technologies could responsibly support mission-driven storytelling—prioritizing trust, accuracy, and durability over short-term experimentation.
Content & Music
At the heart of the experience was a newly produced music video and remix of Soul Asylum’s iconic “Runaway Train,” reimagined with emerging artists to introduce the message to a new generation—while honoring the song’s original purpose and power.
Complex Partnerships
The production required navigating intricate music ownership, rights clearances, and record-label coordination, alongside the unique complexities of working with a nonprofit organization and multiple law enforcement agencies—all in service of one goal: bringing children home.
The music video was nominated for a 2019 MTV VMA in the “Video for Good” category.
Production Partners
Website Production: Media Monks
Director: Jake Scott / RSA Films
Artists: Jamie N Commons, Skylar Grey, Gallant
Music Production: Michael Frick/Non Friction Music
Agency: MUH-TAY-ZIK / HOF-FER
Legacy
*RunawayTrain25.com was officially retired in 2025 after six years of impact—providing tools, raising awareness, and supporting family reunifications. It remains a rare example of technology, media platforms,
Toyota/Sienna:
“Swagger Wagon”
Music Video
Branded Entertainment
Director: Jody Hill/Caviar TV
Agency: Saatchi & Saatchi Los Angeles
Wonderful Company:
Lewis Cellars Tasting Room Art Program
While the Lewis Tasting Room was under construction on the Silverado Trail in Napa, CA, we worked with Photographer and Artist Zachary Scott to custom-curate 16 pieces of unique art for the tasting room.
Using a combination of practical photography, AI, and Photoshop, Zachary brings a whimsy to his work.
Art production • Contract Negotiation • Art installation
Airbnb + Twitter #LiveInTheMovies
How we hacked the Oscars.
Check out the case study.
Airbnb:
“Don’t Go There.
Live There.”
Integrated global production across six countries
Directed by: Anna & Ewan/RSA Films
Complex global production shooting in 5 Countries • Global Transcreation
Agency: TBWA\Chiat\Day Los Angeles
Sonos: Roam
Partnering closely with the Sonos brand team, we kicked off production by unearthing a gem from the 1970s Nigerian psychedelic Afro-Funk scene—“Keep on Moving” by The Hygrades. The track’s vibrant energy and message of motion became the perfect metaphor for the Sonos Roam: a speaker designed to go wherever life takes you.
Agency: MUH -TAY-ZIK / HOF-FER + VCCP
Music Supervision: Michael Frick/Non Friction Music
Celebrity Cruises/Edge:
Journey Safe, Journey Wonderfull
Produced in late 2021, the cruise industry was setting sail again, post-COVID lockdowns.
The shoot included creating a content library of footage for future mixed-media campaigns and drone coverage of the ship.
Goat Island Studios
Built and led a nimble, fast-moving team of directors, editors, and makers to produce high-impact content on tight budgets. For clients like Position Music, Amazon, Adobe, Audi, and White Claw, we delivered everything from music videos to OLV and social campaigns—wearing many hats and having fun along the way to bring bold ideas to life.
Skills: End-to-end production • Line & Post Producing
Client: Position Music
Band: Floyd Wonder “Palazzo”
Budget: $8K
How: Worked with over 30 Fiverr artists and our team of editors and animators to bring this music video to life.
Client: F’real
Spot: “Snack Run”
Goat Island Studio Reel
Niantic/Pokémon Go:
“Look Closer”
What could have been a logistical nightmare became a highly effective model for global, commercial remote production during the 2020 COVID lockdown.
Director Rian Johnson and DP Steve Yedlin led production remotely from Los Angeles. At the same time, seven client and agency teams collaborated across New York, Seattle, San Francisco, Los Angeles, London, Germany, and Japan. Talent and crew were based in New Zealand, with all live communication and creative reviews managed seamlessly via Qtake and Zoom, supported by experienced on-the-ground leads. I was responsible for ensuring alignment across production, agency, and client stakeholders throughout the production and delivery.
I assembled the creative team by leveraging trusted production partnerships—bringing on a world-class director with an authentic connection to the brand—while navigating complex IP considerations and multi-stakeholder approvals. The campaign was ultimately localized and delivered across multiple international markets.
Director: Rian Johnson / Caviar Films
Agency: MUH-TAY-ZIK / HOF-FER
P&G/Tide: Twitter Vine
Super Bowl XLVIII
Super Bowl online activation.
40 Videos produced for $160K ($1500/per video)
Garnered over 151,395,783 media impressions.
Quick-moving, budget-challenged project to launch and engage brands
during Super Bowl XLVIII.
Agency: Saatchi & Saatchi New York
TiVo: “Itch Stopper Plus”
Director: Tracker
Editor: Adam Pertofsky/Rock Paper Scissors
Agency: Goodby, Silverstein & Partners
Toyota + NASCAR:
“Sponsafier”
Integrated web, TV, contest, and experiential campaign
The program centered on a national contest supported by Toyota-sponsored experiential track events, building momentum toward a single, high-impact reveal. The winning design—“The Kimmy”—made its debut on the biggest stage possible when Kyle Busch raced the custom-wrapped Toyota Camry in the NASCAR Cup Series. The moment was completed with a custom, matching pink cat firesuit, turning the reveal into a fully integrated, culture-stopping spectacle.
Comcast:
“Comcastic Rabbit”
This project was initially produced as a radio spot for the campaign launch. Working with Noam Murro, we leveraged our partnership with Biscuit and VFX House, Animal Logic, to bring this work to broadcast and digital platforms.
Most awarded spot globally in 2009
Director: Noam Murro/Biscuit
Editor: Avi Orin/Bikini Edit
Agency: Goodby, Silverstein & Partners
Toyota/Prius: “Harmony”
Director: Mr. Hide/The Sweet Shop
Agency: Saatchi & Saatchi Los Angeles
Hewlett Packard: “Snowballs”
Director: Errol Morris/Radical Media
Editor: Jim Hutchins/Hutch Co.
Global campaign rollout complete with transcreation across 20 countries.
Agency: Goodby, Silverstein & Partners
Pacific Bell: “Neighborhood”
This creative will always hold a special place in my heart as it was the first gold Cannes Lion campaign I produced.
This campaign also launched Chris Smith's career in commercial directing.
This work showcases my passion for discovering emerging talent, large-scale productions that require unconventional methods of capturing footage, and building relationships with directors and partners.
Director: Chris Smith/RSA
Editor: Jim Hutchins/Hutch Co.
Agency: Goodby, Silverstein & Partners
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