“Production is a team sport.”
About
With over twenty years of experience in integrated production, I work at the intersection of culture, creativity, technology, marketing, strategy, and media. I bring my signature make-it-happen production sensibilities, sense of humor, collaboration, and joy of creating work to everything I do.
Let’s make something great together.
Wonderful Pistachios: “Crocodile”
Agency: Wonderful Agency
Director: Harold Einstein/dummy
Editor: Sean LeGrange/Arcade
VFX: Arc Creative
Mix: Nathan Dubin/Racket Club
Wonderful Pistachios: “Lilliputians”
Agency: Wonderful Agency
Director: Harold Einstein/dummy
Editor: Sean LeGrange/Arcade
VFX: Arc Creative
Mix: Nathan Dubin/Racket Club
Native: “Traffic Cop”
Director: David Shane/oPositive
Editor: Gavin Cutler/Mackcut
Agency: MUH -TAY-ZIK / HOF-FER
Wonderful Company:
Lewis Cellars Tasting Room Art Program
While the Lewis Tasting Room was under construction on the Silverado Trail in Napa, CA, we worked with Photographer and Artist Zachary Scott to custom-curate 16 pieces of unique art for the space at the winery when it opens.
Using a combination of photography, AI, and Photoshop, Zack brings a whimsy to his work. Working with Lynda Resnick and her long-term art curator, Bernard Jazzar, Zack Scott collaborated closely with the team. The series is set to launch in summer 2025.
Audi: “Think Faster”
Audi + Reddit partnership
Simulcast video airing live on YouTube, Facebook, Instagram & Twitter
6-episode/live event series
Live Reddit Video AMA
Talent interviewed via video at 130mph.
Featuring the Audi TT, RS8, and RS5
Shot on location at Willow Springs Int. Motorsports Park
Hosted by Selema Masekela
Celebrity Talent:
Ep1 & Ep2: Adam Scott & Elizabeth Banks
Ep3 & Ep4: Issa Rae & Olivia Munn
Ep5 & Ep6: David Chang & Liza Koshy
Production Company: Pretty Bird
Directors: Four-Clops
Live Event Director: Cassie Havel
Agency: MUH -TAY-ZIK / HOF-FER
Toyota Tundra:
“Mission Accomplished.”
The Toyota Tundra successfully towed the 150,000 lb. Space Shuttle Endeavour as well as the dolly and towing mechanisms for a total weight of 292,500 lbs., approximately a quarter mile across the Manchester Bridge over the 405 Freeway in 4.5 minutes on live TV.
This complex, “once in a lifetime” event united over 100 partners in cooperation with federal, state, and local law enforcement, government teams, and Boeing and NASA leadership.
I was responsible for managing a production group of 12 Producers and 3 Business Affairs personnel and partnering with Toyota leadership and engineering teams to bring this experience to life. The team produced creative content across multiple media channels.
Final deliverables included broadcast, two separate Super Bowl ads, social, digital, display, donation website, OOH, and experiential activations.
Simultaneously, we developed and produced a six-episode documentary series for the California Science Center, which documented the tow through the city of Los Angeles.
Production Company: Radical Media
Agency: Saatchi & Saatchi Los Angeles
NCMEC:
www.RunawayTrain25.com*
Client: National Center for Missing and Exploited Children
Music Video • New Version of the song Runaway Train • Website Production
From concept to launch, we took two & half years to develop, fundraise, and bring this project to life, uniting over 65 partners to support this vital organization.
The project, active from 2019 to 2025, provided information and tips to help reunite missing children with their families.
Behind the tech: The website featured dynamic video serving based on the user’s IP address, which was linked to the FBI’s Missing Children database and updated hourly.
Strategy: Data from NCMEC showed that when missing children were found, they were typically located in the state from which they went missing.
Content & Music: New music video and remix of the iconic song “Runaway Train” by Soul Asylum with emerging artists.
The music video was nominated in 2019 for a VMA in the Video for Good category.
Website Production: Media Monks
Director: Jake Scott/RSA Films
Artists: Jamie ‘n Commons, Skylar Grey, Galant
Agency: MUH -TAY-ZIK / HOF-FER
*www.RunawayTrain25.com was retired in 2025 after 6 years of helping to provide tips and reuniting families.
Toyota/Sienna:
“Swagger Wagon”
Music Video
Branded Entertainment
Director: Jody Hill/Caviar TV
Agency: Saatchi & Saatchi Los Angeles
Airbnb:
“Don’t Go There.
Live There.”
Integrated global production across six countries
Directed by: Anna & Ewan/RSA Films
Complex global production shooting in 5 Countries • Global Transcreation
Agency: TBWA\Chiat\Day Los Angeles
GRAMMYcam 2016
We put an HD, live streaming camera in the base of each award handed out at the 58th GRAMMYs. Users were given a second screen experience that literally put them in their favorite artists' hands, allowing them to go onstage, backstage, and have a more intimate and innovative viewing experience than ever before.
Client: The Grammy’s
Hardware and Technology Partnership with Go Pro
Agency: TBWA\Chiat \ Day Los Angeles
Sonos: Roam
Partnering closely with the Sonos brand team, we kicked off production by unearthing a gem from the 1970s Nigerian psychedelic Afro-Funk scene—“Keep on Moving” by The Hygrades. The track’s vibrant energy and message of motion became the perfect metaphor for the Sonos Roam: a speaker designed to go wherever life takes you.
Agency: MUH -TAY-ZIK / HOF-FER + VCCP
Music Supervision: Michael Frick/Non Friction Music
Goat Island Studios.
Built and led a nimble, fast-moving team of directors, editors, and makers to produce high-impact content on tight budgets. For clients like Position Music, Amazon, Adobe, Audi, and White Claw, we delivered everything from music videos to social campaigns—wearing many hats and having fun along the way to bring bold ideas to social.
Client: Position Music
Band: Floyd Wonder “Palazzo”
Budget $8K
How: Worked with over 30 Fiverr artists and our team of editors and animators to bring this fever dream to life.
Client: Freal
Brand: Shakes and Smoothies
Puppet: Gutty
Cost for the puppet = $6K
Puppeteered by Avenue Q Alum
Goat Island Studio Reel
Wonderful Pistachios:
Get Crackin’ TikTok ‘23-’24
We developed a large-scale influencer strategy utilizing TikTok to showcase the joys of cracking, opening, and eating pistachios.
Negotiations • Influencers • Celebrity Talent
Niantic/Pokémon Go:
“Look Closer”
Shot on location, remotely in New Zealand during the height of COVID-19.
7 Client teams and the Agency remotely viewed and directed production from hubs in New York, Seattle, San Francisco, Los Angeles, London, Germany, and Japan.
Complex production working across 7 time zones.
Showcased production leadership with relationships to bring a world-class director who was also a massive fan of the PGO Brand to the project.
Transcreation for multiple international markets.
Director: Rian Johnson/Caviar Films
Agency: MUH -TAY-ZIK / HOF-FER
Wonderful Halos:
“Hal” on TikTok
Meet Hal! Produced in-house, this little TikTok personality has cultivated his unique audience.
Check out his monthly adventures: https://www.tiktok.com/@wonderfulhalos.
Agency: Wonderful Agency
Toyota + NASCAR:
“Sponsafier”
Integrated web/TV campaign + contest
The contest component included experiential events sponsored by Toyota, leading up to the big reveal of the contest winner. The final design, called “The Kimmy” car, was unveiled on September 10, 2010. Kyle Busch raced in the NASCAR Cup with "The Kimmy Car" design wrapped on his Toyota Camry, which also included a custom matching pink cat firesuit.
Director: Matt Aselton/Arts & Sciences
Agency: Saatchi & Saatchi Los Angeles
Comcast:
“Comcastic Rabbit”
This project was initially produced as a radio spot for the campaign launch. Working with Noam Murro, we leveraged our partnership with Buscuit and VFX House, Animal Logic, to bring this work to broadcast and digital platforms.
Most awarded spot, globally in 2009
Director: Noam Murro/Biscuit
Editor: Avi Orin/Bikini Edit
Agency: Goodby, Silverstein & Partners
P&G/Tide: Vine(s)
Super Bowl 2014
Super Bowl online activation.
When War Rooms and Vine were a thing.
40 Videos produced for $160K ($1500/per video)
Garnered over 151,395,783 media impressions.
Quick-moving, budget-challenged project to launch and engage brands
during Super Bowl XLVIII in 2014.
Agency: Saatchi & Saatchi New York
Toyota/Prius: “Harmony”
Director: Mr. Hide/The Sweet Shop
Agency: Saatchi & Saatchi Los Angeles
The Fabergé Big Egg Hunt: NYC
260 custom-designed egg sculptures were placed around New York City, creating a fundraising experiential scavenger hunt.
Tech: early days of beacon technology/development in-house.
Prize: Fabergé jewelry worth $80K
Complex pro-bono production/live event, combining efforts of 40+ collaborators.
Agency: Saatchi & Saatchi New York
Hewlett Packard: “Snowballs”
Director: Errol Morris/Radical Media
Editor: Jim Hutchins/Hutch Co
Global campaign rollout complete with transcreation across 20 countries.
Agency: Goodby, Silverstein & Partners
Pacific Bell: “Neighborhood”
This creative will always hold a special place in my heart as it was the first gold Cannes Lion campaign I produced.
This campaign also launched Chris Smith's career in commercial directing.
Director: Chris Smith/RSA Films
This work showcases my love of discovering emerging talent, large productions requiring untraditional ways of capturing footage, and relationship-building with directors and partners.
Director: Chris Smith
Editor: Jim Hutchins/Hutch Co
Agency: Goodby, Silverstein & Partners
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