“Production is a team sport.”
About
With over twenty years of integrated production experience working at the intersection of culture, creativity, technology, marketing, strategy, and media, I bring my signature make-it-happen production sensibilities, sense of humor, collaboration, and joy of creating work to everything I do. Let’s make something awesome together.
Projects
Below is a collection of projects featuring my production leadership, collaborative teamwork, and creative partnership.
Wonderful Halos: Hands off my Halos!
Director: Devon Ferguson/Untitled Films
Agency: Wonderful Agency
“The Kid Who Cried IRS” :30
“Braking Bad” :15
Teleflora: “Power of Wishes”
Director: Sune Sorensen/Hey Baby!
Agency: Wonderful Agency
Wonderful: Lewis Cellars Tasting Room Art Program
Agency: Wonderful Agency
While the Lewis Tasting Room is under construction on the Silverado Trail in Napa, CA, we worked with Photographer and Artist Zachary Scott to custom-curate 15 pieces of unique art for the Tasting Room when it opens.
Using a combination of photography, AI, and Photoshop, Zack brings a whimsy to his work. Working with Lynda Resnick and her long-term art curator, Bernard Jazzar, Zack Scott collaborated closely with the team. The series will launch in the Spring of 2025.
Wonderful Pistachios: Get Crackin’ TikTok
2023 - 2024
In addition to revitalizing the Wonderful Pistachio’s Get Crackin’ Branding Campaign, we delivered a large-scale influencer strategy using the TikTok platform to showcase the joys of cracking, opening, and eating pistachios. I negotiated with celebrity talent and influencers and produced content across the channel.
The brand is moving to a more regular posting schedule with various content. You can find the channel on the platform here.
NCMEC:
www.RunawayTrain25.com
Client: National Center for Missing and Exploited Children
From concept to launch, it took the team two & half years to develop, fundraise, and bring this project to life, uniting over 65 partners to support this vital organization.
The project continues into 2025 to provide information and tips, helping to reunite missing children with their families.
Behind the tech: The website features dynamic video serving based on the user’s IP address, which is linked to the FBI’s Missing Children database and updated hourly.
Strategy: Data from NCMEC shows that missing kids, when found, were located in the state they went missing from.
Content & Music: New music video and re-mix version of the iconic song “Runaway Train” by Soul Asylum with emerging artists.
Digital Production: Media Monks
Director: Jake Scott/RSA Films
Artists: Jamie ‘n Commons, Skylar Grey, Galant
Agency: MUH -TAY-ZIK / HOF-FER
Audi: “Think Faster”
6 Episode Live Event Series.
Live Reddit Video AMA • Talent interviewed via video at 130mph on a race track live.
Featuring the Audi TT, RS8, and RS5
Celebrity interviews • Shot on location at Willow Springs Int. Motorsports Park.
Hosted by Selema Masekela
Talent:
Adam Scott Elizabeth Banks
Issa Rae & Olivia Munn
David Chang. & Liza Koshy
Production Company: Pretty Bird
Directors: Four-Clops
Live Event Director: Cassie Havel
Required production leadership and relationships across media partners, celebrity talent negotiations, challenging SAG talent norms, show running episodes, and live event production streaming in real-time to multiple social outlets.
Agency: MUH -TAY-ZIK / HOF-FER
Wonderful: Halos TikTok
Meet Hal! Produced in-house, our little TikTok personality has cultivated his unique audience.
Check out his monthly adventures here: https://www.tiktok.com/@wonderfulhalos.
Agency: Wonderful Agency
Native: “Traffic Cop”
Director: David Shane/oPositive
Agency: MUH -TAY-ZIK / HOF-FER
Niantic Pokémon Go:
“Look Closer”
Shot on location remotely in New Zealand during the breakout of COVID-19.
7 Client teams remotely viewing production while based in San Francisco, New York, London, Germany, and Japan
Complex production working across 7 time zones.
Director: Rian Johnson/Caviar Films
Showcased production leadership with relationships to bring a world-class director who was also a massive fan of the brand to the project. Transcreation for multiple international markets.
Agency: MUH -TAY-ZIK / HOF-FER
GRAMMY’s Kendrick Lamar
“Compton: Witness Greatness”
Director: Matt Barron/Partizan Films
Agency: TBWA\Chiat\Day Los Angeles
Airbnb.
“Don’t Go There.
Live There.”
Integrated global production across six countries
Directed by: Anna & Ewan/RSA Films
Showcased complex global production collaborating across Airbnb and Chiat Day creative and production teams.
Agency: TBWA\Chiat\Day Los Angeles
Nissan. “On the Shoulders of Giants.”
Director: Mark Malloy
Agency: TBWA\Chiat\Day Los Angeles
P&G. Duracell:
“Trust your Greatness.”
Director: A.G. Rojas/Park Pictures
Agency: Saatchi & Saatchi New York
The Fabergé Big Egg Hunt. NYC.
260 custom-designed egg sculptures were placed around
New York City, creating a fundraising experiential scavenger hunt.
Tech: early days of beacon technology/development in-house.
Prize: Fabergé jewelry worth $80K
Complex pro-bono production/live event, combining efforts of 40+ collaborators.
Agency: Saatchi & Saatchi New York
Tide: “Vines”
Super Bowl 2014
Online activation.
40 Videos produced for $160K ($1500/per video)
Included brand engagement between advertisers showcased during the Super Bowl.
Garnered over 151,395,783 media impressions.
Quick moving, budget-challenged project to coincide with Superbowl 2014.
Agency: Saatchi & Saatchi New York
Toyota Tundra:
“Mission Accomplished.”
This complex, never-attempted project united over 100 partners in cooperation with federal, state, and local law enforcement, government teams, and Boeing and NASA leadership. This project died daily and was brought back to life by the tenacity of all involved.
Managing a production group of 12 Producers and Business Affairs personnel, the team produced creative content across multi-media channels. Final deliverables included broadcast (two) separate Superbowl ads, social, digital, display, donation website, print, ooh, and experiential activations. Simultaneously, we were producing a six-episode documentary series for the museum documenting the tow through the city of Los Angeles.
Production Company: Radical Media
Agency: Saatchi & Saatchi Los Angeles
Toyota. Prius. “Harmony”
Director: Mr. Hide/The Sweet Shop
Agency: Saatchi & Saatchi Los Angeles
Toyota: “Sponsafier”
Director: Matt Aselton/Arts & Sciences
Integrated web/TV campaign + contest.
Culminating in a live event during NASCAR racing season.
Agency: Saatchi & Saatchi Los Angeles
Toyota Sienna:
“Swagger Wagon”
Music Video
Branded Entertainment
Director: Jody Hill/Caviar TV
Production leadership/relationships to get the project completed. This creative was part of the Sienna integrated launch, happening simultaneously with the Toyota recall. This effort is credited as one of the marketing efforts that helped change the perception of Toyota during the recall in 2010.
Agency: Saatchi & Saatchi Los Angeles
Comcast: “Rabbit”
In 2009 this was the most awarded commercial worldwide across all major award shows.
Director: Noam Murro/Biscuit
VFX: Animal Logic
This project was initially produced as a radio spot for the campaign launch. Sharing the work with Noam Murro, we utilized our partnership/relationship with Noam and VFX House Animal Logic to bring this work to broadcast and digital on a constricted budget.
Agency: Goodby, Silverstein & Partners
Hewlett Packard: “Snowballs”
Director: Errol Morris/Radical Media
Global campaign rollout complete with transcreation across 20 countries.
Agency: Goodby, Silverstein & Partners
Pacific Bell: “Neighborhood”
This work will always hold a special place in my heart as it was the first gold Cannes Lion campaign I produced.
This campaign also launched Chris Smith's career in commercial directing.
Director: Chris Smith/RSA Films
This work showcases my love of discovering emerging talent, large productions requiring untraditional ways of capturing footage, and relationship-building with directors and partners.
Agency: Goodby, Silverstein & Partners
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